National Kink Day 2025: Breaking Down the #1 Fetish of the Year

Forget Hallmark Holidays. National Kink Day is here on October 6!

This year feels especially relevant for CB-X and our community because of a major reveal about kinky preferences across the United States.

Earlier this year, Clips4Sale released its 2025 Fetish of the Year report. If you’re new to the name, Clips4Sale is an adult clip marketplace where independent creators sell kink and fetish content to audiences worldwide. They’ve been a major pay site in the industry since 2003, long before free tube sites like PornHub reshaped adult video consumption. 

Side note! Before we dive into the C4S insights, let’s clarify kink v. fetish terminology. People often use “kink” and “fetish” like they mean the same thing, but they’re different. In this blog, we will stick to “fetish” since that’s the word Clips4Sale used in their findings.

What’s the Difference Between a Kink and a Fetish? A Kinkster Explains

“A kink is a turn on that is typically ‘out of the ordinary’ that enhances sexual pleasure. A fetish turns you on regardless of context. I have a kink for feet because, for me, pretty feet make a girl hotter. I don't have a fetish because I don't get turned on just by seeing feet and I don't ever find women attractive solely because they have pretty feet (pun intended).”

(All semantics aside, our kink = transforming numbers into narratives. If data makes you horny, too, browse a huge catalog of various PornHub Insights or C4S’ recap of how online sex has changed the world over 20 years.)

From Niche to Numero Uno

If you guessed chastity was the big winner, give yourself a gold star!

Out of all the leather, latex, feet, and rope devotees, chastity snapped the lock as the Top Fetish of 2025!

For context, PornHub Insights has shown Hentai holding the crown as the most-searched keyword in recent years. However, as an adult content paysite (not a tube site), C4S’s data offers a different lens by highlighting the p0rn clips that people are actually buying. And that’s where things get interesting.

At first glance, the results might surprise people outside of the kink community. Chastity has been considered a deep-cut kink, tucked away in the corners of online forums and sex toy shops for a long time. 

Chastity emerging from the dungeon and into the daylight? We love to see it.

Worried chastity might lose its edge because it’s trending upward? Nah. It’s less like a bandwagon and more like your favorite indie band finally getting the recognition they deserve. 

Silver & Bronze

The two runners-up: cuckold and gooning. Cuckold play continues to draw attention for the way it blends voyeurism and power dynamics, which resonate across mainstream porn and personal relationships. Gooning has exploded in popularity over the last few years, moving from niche forums into the larger kink conversation. Its focus on edging, trance-like states, and obsession with porn consumption has created a subculture all its own, reflecting how far people are willing to push the boundaries of arousal and control.

The United States of Fetish

Clips4Sale also compiled the highest-searched fetishes on their porn clips across the U.S. in its "Fetish Map of the United States". We see you, Nebraska! 

More Kinky Data: Clips4Sale’s 2025 “United States of Fetish” Map - a separate report that revealed the most searched-for fetishes in each U.S. state.

Variety is...the Whole Point

What we learned from the findings: more people are leaning into the dynamic power exchange of lock-and-key play. A chastity device is a symbol; chastity play is an act of surrender, discipline, and erotic curiosity all rolled into one. And when you think about it like that, it’s no wonder chastity is having a mainstream moment. 

Celebrating National Kink Day means shining a light on the spectrum of interests that make up kink culture. Some gravitate toward high-gloss latex and rope suspensions, others to roleplay or spanking. And now we know there’s a growing wave of people who’d rather click a lock shut and see what happens when orgasm isn’t the end goal. 

Curiosity wins, discovery wins, acceptance wins. National Kink Day in a nutshell, y'all. Embrace your Kinky side and enjoy 15% off any products from the CB-X Kink Boutique! Use code 2025KINKDAYDISCOUNT at checkout to unlock your exclusive discount. (offer valid 10/6 - 10/10/2025)